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Text File | 1988-08-06 | 5.7 KB | 99 lines | [TEXT/MSWD] |
- Letraset sets standards for typographic control
- with new version of
- Ready,Set,Go! page layout software
- Letraset announced last week a new version of Ready,Set,Go! software, its
- popular page layout program. The program, set for release the third quarter of
- 1988, adds many powerful new features yet still maintains the simple user
- interface which has earned it a reputation as the easiest page layout \software
- on the Macintosh to learn and to use. Notable among the powerful new features
- are fractional point sizes down to the one hundredth of a point, user
- controllable kerning, tracking, and letterspacing precise to the one thousandth
- of an em space, and full color support with user definable color for text and
- graphic elements.
- RWeUve responded to hundreds of requests from users who love Ready,Set,Go!
- software and needed precise typographic control for their document creation. Now
- they can have it all,S said Russ McCann, manager of marketing for Letraset's
- Graphic Design Software group. RThis level of control is what professional
- designers and communicators have come to expect from Letraset. This is our
- traditional marketplace, and this new version meets its requirements,S McCann
- stated.
- RThe typographic and image control of this upgrade clearly make Ready,Set,Go!
- superior to other page layout programs in precision of design,S said Brian Day
- of the Fisher & Day design firm of San Francisco. RIt's definitely the most
- sophisticated in terms of typographic control.S
- RWhile RSG owners have always enjoyed ease-of-use, it appears that they now have
- the edge in typographic refinements as well,S affirmed Joel Davis, president of
- Idea Bank, a New England based marketing consulting firm specializing in the
- graphic arts.
- RWith kerning and tracking now specified in one thousandth of an em, coupled
- with sophisticated H and J, style sheets and search and replace capability, RSG
- 4.5 is both response and challenge to makers of dedicated systems and DTP
- software vendors alike,S Mr. Davis concluded.
- - more -
- .
- New version of Ready,Set,Go! announced - July 20, 1988
- A partial list of features which are available with the 4.5 version includes:
- Fractional font sizes, line spacing and baseline shifts to the .01 of a point
- provide quality typographic layout.
- Fractional kerning, tracking, and letterspacing to .001 of an em space allow
- typographic precision.
- Thumbnail views of the document permit quick review and individual page access,
- as well as page level editing and printing.
- Move command allows the user to select a number of objects and move them a
- precise distance.
- User adjustable Alignment Guides, in addition to the Design Grids, support
- design precision, control, and flexibility.
- Color registration marks for spot color separations.
- Editing of grayscale images within the program which gives you:
- Contrast and Brightness control
- Gamma curve correction capability
- Creation of negatives
- Rotation vertically and horizontally
- Posterization
- Setting halftone
- Additional line or rule styles provide additional graphic capabilities.
- Case conversion for selected text which includes:
- % Sentence caps
- % All caps
- % All lowercase
- % Word caps
- Style specification sheet for setting up all possible type characteristics for
- reuse in one dialog box aids quick production of long documents and control of
- typographic elements for consistency and style.
- Compatibility with Letraset's ImageStudio image enhancement software, and
- LetraStudio display type customization software.
- More command keystrokes speed document creation.
- User retained defaults allow the user to establish their personal publishing
- environment.
- All new owners who purchased Ready,Set,Go! 4.0 after July 5 will be given the
- upgrade free of charge. Other Ready,Set,Go! 4.0 owners will be charged only
- $49.95, including freight and handling, for the upgrade. Ready,Set,Go! 1.0, 2.0,
- and 3.0 owners can receive an upgrade for $85.00 inclusive. For pricing and
- availability contact the Letraset dealer in your area.
- RInternational language versions will be shipped within 60 days of the delivery
- of the English language product,S said Phil Tonge, International Marketing
- Manager. RWe are currently shipping Ready,Set,Go! 4.0 in13 languages and will
- move quickly to incorporate these significant enhancements into each of those
- versions. Letraset believes that the growing acceptance of Ready,Set,Go! in the
- global marketplace is a direct result of this company's commitment to providing
- localized product and support. The specific requirements of the international
- graphic arts market are incorporated into the product development from its
- initial conception.
- Founded in 1959, Letraset is a division of Esselte Pendaflex Corporation. The
- company supplies more than half the world's dry transfer lettering as well as
- other graphics products, including: the Letraset and ITC ranges of typefaces
- licensed throughout the world and, which together, comprise the single largest
- collection of typefaces; the Letraline series of drafting tapes; the Letratone
- range of self-adhesive shading film patterns; and Bainbridge art board products.
- Letraset graphics products and graphic design software applications such as
- ImageStudio software, Ready,Set,Show software, and LetraStudio software, are
- distributed worldwide through agencies and subsidiaries in more than 49
- countries.
- ###
- Letraset, Letraline and Letratone are registered trademarks of Esselte Pendaflex
- Corporation in the USA, Letraset Canada Limited in Canada, and Esselte Letraset
- Limited elsewhere. Ready,Set,Go! and ReadySetShow are trademarks of Manhattan
- Graphics Corporation. Apple and Macintosh are registered trademarks of Apple
- Computer, Inc. PostScript is a registered trademark of Adobe Systems, Inc. Other
- brand or product names are trademarks or registered trademarks of their
- respective holders.